Fossil Groups is about to make more than 300 wearables this year and everybody has been talking about it since they made the announcement on Jan. 7 during the CES 2017. The company believes that their products are going to be in demand since smartwatches are on top of the list that people buy these days.
In an article published by CNET, Fossil Group will release different types of smartwatches, their famous hybrid watches, and even fitness tracking devices spread out within this year. Although they are focused on the advancement of technology in their products, they also want to make it sure that fashion comes first with their brand this time.
According to Phandroid, the company will make these wearables available using their sub-brands namely Skagen, Armani Exchange and Misfit along with their main, Fossil. Greg McKelvey, Fossil Group's Chief Strategy and Digital Officer said that their clients long for connectivity without having to sacrifice aesthetics.
A photo posted by fossil (@fossil) on Jan 6, 2017 at 6:12pm PST
McKelvery also bragged about his company's unrivaled brand name in the industry of watches. He said that their design, class, ability to sell fast and their new technology reaching to the cloud and app market along with their innovation in hardware setting are just among the reasons why they are ahead of other companies who are trying to sell the same products.
Just last year along, Fossil introduced over 140 wearables from different sub-brands such as Diesel, Kate Spade New York, Chaps, Emporio Armani, Michael Kors, Skagen, and Misfit. Their products have gone international that their wearables are available in all 40 countries in 20 different languages.
Fossil Group has wowed a lot of people at the CES 2017 and now fans of their products are looking forward to the release of their new items in the market. Do you think this is the year of smartwatches and fitness trackers? Place your comment in the box below.
