Park Seo Joon has been chosen to be one of fashion design brand Tommy Hilfiger's official faces. With his addition to the lineup, the actor has become the first Asian male model for the global brand.
According to Allkpop, the representative of Tommy Hilfiger relayed that Park Seo Joon was chosen because his image and aura fits so well with the simple and neat image that the brand is known for. The rep added, "We look forward to the synergy that 'Tommy Hilfiger' will create with Park Seo Joon, who's a trending actor with great popularity and influence in the Asian market."
To officially begin his campaign for the brand, Seo Joon flew to Los Angeles, California to attend the ""TommyLand Tommy Hilfiger Spring 2017" on Feb. 8. The event was the latest collaboration project between model Gigi Hadid and Tommy Hilfiger and it was held in Venice Beach.
Koreaboo reported that former Girls Generation member, Jessica Jung was also present in the fashion show. Along with the two Korean stars, Hollywood celebrities and personalities graced the event too. Some of those who were spotted watching the runway include Kris Jenner, Lady Gaga and The Black Eyed Peas.
Meanwhile, Park Seo Joon is being tapped to appear in a new drama with and actress Chun Woo Hee. Herald Pop mentioned that KeyEast Entertainment, Seo Joon's agency, confirmed that its talent received an offer to act as the lead in "Ssam My Way," however they have not decided yet whether to accept it or not.
The agency added that the said drama is just one of the many projects that they got for Seo Joon so they cannot they say anything about his casting as of the moment.
In case Park Seo Joon decided to do the drama, he will be acting as Go Dong Man, a rugged student during his school days but has mellowed and turned into a gentle part-time office staff. It was reported that "Ssam My Way" is expected to air in May.