"Strong Woman Do Bong Soon" continues to grow in terms of viewership due to its hilarious storyline. But more than its funny plot, the JTBC series has been receiving praises for promoting gender equality and women empowerment.
Culture critics compared the Park Bo Young-starrer to Namgoong Min's "Chief Kim" which is also winning the hearts of Korean viewers for its humor and values.
"If the "Chief Kim" has a Don Quixote-like character and topples the violent social system, "[Strong Woman] Do Bong Soon" has a female hero who fights against the world's prejudice and violence against women," Jung Duk Hyun told Korea Times.
The culture critic added Park Bo Young, through her character in the drama, will be able to break the "discrimination and prejudice about gender roles in the society."
"The drama will ultimately ask the society what's wrong with a strong woman," Jung added.
"Strong Woman Do Bong Soon" follows the life of a woman who is gifted with superhuman strength. With this gift, Park Bo Young's character will land a job as the bodyguard of a rich heir, played by Park Hyung Sik.
Despite her tough appearance, Do Bong Soon intends to look more feminine for her long-time crush In Guk Doo, portrayed by Ji Soo.
For its recent episode, "Strong Woman Do Bong Soon" mustered a viewership of 8.7 percent as per Soompi. With the looks of it, it is likely that the ongoing drama has the chance to surpass the record of "Childless Comfort" as JTBC's highest-rated drama with 9.2 percent.
Not only that, the romcom drama is expected to beat the ratings of "JTBC Newsroom" with 11.4 percent.
Given their latest numbers, "Strong Woman Do Bong Soon" actors Park Hyung Sik and Ji Soo fulfilled another ratings promise on Tuesday. The two good-looking stars gave free hugs and even escorted random people to their homes as part of the deal.
Catch "Strong Woman Do Bong Soon" every Friday and Saturday at 8:30 p.m. on JTBC.