International singer Taylor Swift has pulled a surprise when she silently launched her very own clothing line in China.
Swift's line has been made available to an online Chinese retailer, JD.com. The site noted that they will be distributing the clothes that are designed "exclusively for JD.com customer," according to CNN.
In addition to Swift's line, JD.com is also debuting a new platform for "authentic American" apparel called U.S. Mall. U.S. Mall will feature brands like Jeep, Converse and Nautica Kids. It also has luggage products from Samsonite and juice merchandise from Ocean Spray.
Swift's 30-piece collection includes T-shirts, dresses, blouses, and skirts. Her line ranges from $20 to $72. The line also has options for men.
Most of her apparels are printed with Swift's trademark phrases like "Shake It Off" and "This Sick Beat." Other apparels sport emblazoned prints with her song lyrics. One of the T-shirts has the "Wildest Dreams" lyrics in it.
According to the online retailer's site, the Taylor Swift "authentic merchandise" was made for her fans.
"She's a household name whose insanely catchy yet deeply personal self-penned songs transcend music genres, and a savvy businesswoman who has built a childhood dream into an empire," the site noted.
According to Inquisitr, Swift decided to launch the brand in China to battle knockoff merchandise in the country. So far, there are no announcements yet on whether she will also be launching her brand in the U.S., but Swift's fans can already purchase custom T-Swift Keds if they want to.
