Scotland Re:Designed will introduce five designers that will be fully funded by the Scottish Government. The event aims at promoting Scottish fashion and design to an enthusiast Hong Kong consumers and will take place next year in March at PMQ.
Out of the 25 designers that applied to take part in the Scotland Re:Designed, five were selected by a panel of fashion experts. This will be the first textile and fashion showcase for SRD in Hong Kong, according to the official site of Re:Designed.
"This showcase in Hong Kong will provide Scottish textiles, fashion and accessories designers an amazing opportunity for them to strengthen their brand internationally," Chris Hunt said, founder of Scotland Re:Designed.
SRD mostly displays its exhibition in Scotland every November. The event usually consists of international fashion, accessories and textiles exhibition with a pop-up store and shows.
"Around the exhibition, Scotland Re:Designed gives us a chance to talk about the industry in Scotland and how we can collaborate with Hong Kong and China in the future," Hunt continued.
The lucky five winners that will join the event are luxury knitwear brand Cats Brothers, Elizabeth Martin Tweed, menswear designer Kestin Hare, textile designers MYB Textiles and printed silk specialist Silken Favours.
"We are delighted to be able to support five Scottish businesses in developing their brands further in the Far East through sponsorship from the Scottish Government," Hunt continued. "This showcase in Hong Kong will provide an unparalleled experience for the designers and will give them the chance to connect with invaluable contacts in the Hong Kong fashion, design and manufacturing industries."
Fiona Hyslop, Cabinet Secretary for Culture, Europe and External Affairs also acknowledge the thriving textile industry in Scotland "with an annual turnover of £756 million which supports 9,500 jobs." The five successful candidates of SRD will now be able to further promote Scottish fashion in the growing fashion industry in Hong Kong.
