Noontime show "Eat Bulaga" has been in the Philippine show business for the last 36 years. Yet today, it is still able to reinvent itself through the Aldub segment called "Kalyeserye," which started in July 2015. As provided by the Kantar Media Philippines, the noontime show was able to increase the number of its household viewers.
In July 2015, it showed a base of 2.5 million household viewers watching "Eat Bulaga," thanks to the new AlDub segment that features Alden Richards and Maine Mendoza, a.k.a Yaya Dub. In October 2015, the number rose to 6.2 million households, with an additional 3.7 million viewers watching every Saturdays - the day with the highest ratings in a week.
The show exuded phenomenal success with brands, and the people behind-the-scene developing overconfidence. It created a tendency to become more unbeatable and powerful. Unless a roadblock or blunder happens, it forces "Eat Bulaga" team to zoom out and see objectively from a disparate perspective.
The newest viewers of the Aldub segment were mainly responsible for the rejuvenation of "Eat Bulaga" that we currently enjoy.
People were drawn to the show, not just by the added Aldub love team, which accidentally occurred during the "Juan for All, All for Juan" segment, but also by initiating relevant Filipino values through Lola Nidora's (Wally Bayola) antics. Family-oriented households got interested in the noontime show, which felt like they shared similar values and sense of humor as Lola Nidora and Yaya Dub.
It was not hard to love the show as the segment showed familiarity in Filipino culture. Lola Nidora popularized the #SaTamangPanahon, which shares the importance of waiting for the right time to take the relationship to a next level. It stresses the importance of courtship, something which today is no longer common.
As of this time, some people are still going crazy about the Aldub love team; however, marketing history unveils that they may not really be lasting. It is said that the AlDub tandem already lost their popularity. According to Inquirer, much of fans excitement already vanished after their meeting in October 2015. It is said that if AlDub tandem wants to regain their popularity back, then "Eat Bulaga" must decide to go back to the old concept that made AlDub a household name.
Meanwhile, it can be noted that due to AlDub's fame in 2015, "Eat Bulaga's" rival show "It's Showtime" strived really hard to ounter "EB's" popularity. ABS-CBN's noontime show then came up with a somewhat-similar real drama segment that features Ms. Pastillas Girl. Although, it should be noted that "It's Showtime's" real drama segment only focused on a girl looking for a date and hoping to have an on-cam "real romance" - that's it.
So, let's see where the Aldub love team leads on in the coming days.
Watch "Eat Bulaga's" #ALDubEBTamangPanahon below:
(Disclaimer: Views and opinions expressed in this article are those of the author and not necessarily those of Asiastarz.)