KFC introduced on Monday a new product you thought you want to eat until you realize it's not edible. The "finger lickin' good" company has just made a sunscreen that smells like freshly cooked fried chicken, and it's giving away sunscreen samples with SPF 30 rating.
"The sun gives us life. But if we're not careful it also gives us painful sunburns. That's why we made KFC's Extra CrispyTM Sunscreen. Harmful ultraviolet rays bounce off your skin while the lovely fragrance rays penetrate it to give you a healthy chicken aroma," according to the site.
Time reported that the company warns the public not to eat the product since it's not food in the first place. It smells like the delicious aroma of fried chicken but still cannot be eaten. And the skin that should be extra crispy should be the fried chicken's.
The company's 3,000 bottles of giveaways are sold out like their fried chicken. However, people can still marvel over the site and its other supplication prohibiting the consumption of the sunscreen because of its appetizing smell. As of the moment, the company has no plans yet of producing more of the sunscreen for purchase. Delivery of the samples would take about eight weeks.
The fried chicken company sent a bottle to Business Insider suggesting that the product has indeed a distinguishable scent which seems unusual than the smell of an average sunscreen. Sniff-testers perceived the sunscreen to start smelling from a maple syrup to savory spices, and then Milk Bar's cereal milk.
In May, KFC launched a nail polish in Hong Kong which actually can be eaten in line with the fast food chain's slogan "finger lickin' good". The promotion immediately went viral, giving an example of how unique merchandise can link the realm of social media.
This might not be the last of KFC's venture into making a fusion between fried chicken and everyday essentials. Kevin Hochman, KFC CMO, said that the company is "probably not" going to launch a whole line of grooming products for men but indicated that the fast food chain may release comparable products in the near future.