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Google sends invite for Oct. 4 event; Pixel smartphone launch expected

By Yen Palec | Sep 20, 2016 10:44 PM EDT
 The Google logo is displayed on the new Nexus 5X phone during a Google media event on September 29, 2015 in San Francisco, California.
(Photo : Getty Images/Justin Sullivan ) The Google logo is displayed on the new Nexus 5X phone during a Google media event on September 29, 2015 in San Francisco, California.

The looming launch of the Android 7.0 Nougat mobile operating system has led many tech analysts to believe that Google will use the same stage to unveil its latest flagship smartphones. True to this, the Mountain View-based tech giant was recently reported to have been handing out invites for an event in San Francisco scheduled on Oct. 4.

The invites say that the company will launch some "made by Google" devices, according to PC Mag. Although Google has kept the details of the launch secret, many tech analysts are convinced that the company is hinting at a possible launch of its latest smartphone models.

With that in mind, it is a widely accepted rumor in the tech community that Google will launch its latest flagship devices next month. There are also reports claiming that Google is dropping its Nexus brand of smartphones, and replace it with Pixel.

Google's Twitter account also posted a 30-second YouTube video teaser. The video shows an outline of what appears to be a smartphone, while at the near-end of the video the date Oct. 4 appears.

According to Mashable, the invite features a range of photographs which appears to have been taken in low light conditions. The report added that this would likely suggest the upcoming smartphone's camera capability. It is important to note that last year's Nexus model was widely praised by critics for its impressive camera specs, and it is believable that Google will continue to improve in this one specific aspect.

Regarding the new naming scheme, Google has already released a tablet and a Chromebook model under the Pixel brand. It is only logical for the company to release a smartphone under the same brand name.

It is expected that the search engine giant will name its upcoming smartphones simply as Pixel and Pixel XL. Taiwanese tech manufacturer HTC is reportedly responsible for making the two phones. Last year, Google tapped Huawei to create the Nexus 6P, while LG created the Nexus 5X.

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