LeEco contemplates on another venture to be more customer friendly and accessible, as reports suggested that they might have physical stores this year.
The previous year was one of the most fruitful year for the Chinese tech giant as they made headlines about their trending products. LeEco is one of the rising companies for smartphones and Televisions in China, and recently, even in the United States.
To date, the company has successfully tied up to popular online distributors like Best Buy, Amazon and Target. This 2017, Android Headlines reported that the company will venture on Brick-and-Mortar store to give more access to customers and to give them a chance to actually check out their products first before a purchase.
LeEco has also been dubbed as the "Netflix of China" as it pioneered the legal video streaming in the country. Although giving worthwhile TV contents remains their core service, the company is rumored to be working on innovating smartphones and TV products to allow viewers access to their shows and movies anytime anywhere.
The same publication also cited that LeEco's General Manager of Product Marketing Kenny Mathers state that the company would be releasing software updates based on feedbacks and reviews by their customers based in the U.S. In addition, BBC News reported that he vowed to make innovations and not imitations, saying "I would say that there's a lot of innovation in our products. We've had a huge number of innovations in our phone line."
In other news, Chinese companies are widely known to have knacks for imitating brands and offering them at a much lower price. However, it seems that these companies are taking different routes as they enter the U.S. market. Forbes reported that some of the companies made significant ventures in the west last year includes Qingdao Haier Co, which already owns the GE Appliance, and Tianjin Tianhi, which has bought the Ingram Micro - a deal that marked the entrance of the largest Chinese information technology company in America.
