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‘Pokémon Go’ success will usher new mobile gaming market

By Yen Palec | Jul 25, 2016 11:37 PM EDT
'Pokémon Go’ is making a wave not only in the gaming market but also in the stocks and trading.
(Photo : YouTube/The Official Pokémon Channel) 'Pokémon Go’ is making a wave not only in the gaming market but also in the stocks and trading.

The hit mobile game "Pokémon Go" is still unavailable in the Chinese market. Despite this glaring absence, many market analysts agree that this will open a whole new market for local companies to ride the success of the game by creating their own mobile game based on the concepts introduced by "Pokémon Go."

Chinese tech giant Lenovo saw its market share rose following the release of "Pokémon Go." The company recently announced that it is planning to develop and release a similar game in order to cash in into its popularity.

Due to the extreme popularity of the game, a handful of Chinese mobile game developer have already released their own version of "Pokémon Go." According to Shanghaiist, most popular of these games is "City Spirit Go" which has already amassed millions of downloads.

"Pokémon Go" was launched in Hong Kong on Monday, and just like anywhere else in the world, it was an instant hit. Several Hong Kong companies are expected by analysts to see their market shares rise with the ongoing "Pokémon Go" mania.

Ningbo GQY Video saw its shares went up by 36 percent since the game was released on July 6. The company also bought a 3.6 percent stake in Meta, an augmented reality startup.

Anime costumes manufacturer Meishan Cultural's stock price went up by 7.5 percent following the release of "Pokémon Go." Incidentally, the company paid 20 million Yuan to acquire 35 percent of an augmented reality mobile game developer back in November 2015.

ICBC International analysts Jianpeng Yun told Bloomberg, "Augmented reality cannot guarantee success. It could be risky if their products or services were not well received after large investment."

In similar news, "Pokémon Go" was officially launched in Japan on Friday. Following the release on its native homeland, Japanese tech company Nintendo reported a rise in shares. Later that day, Nintendo issued a statement claiming that the success of the game will have a limited impact in terms of financial gain.

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