Leading internet network service company, Netflix is looking to grow its Asian base of viewers by capitalizing on the region's love of Korean culture and K-pop entertainment.
"Netflix likes to work with Korean television broadcasters, or other market players to produce Korean content," Korean Times quoted Netflix Chief Streaming Officer, Greg Peters as saying at a Consumer Electronics Show (CES) in Las Vegas.
Peters implied that the content distributor may approach Korea's Ministry of Culture for a possible networking arrangement in terms of cultural content, in a manner that would be beneficial to both parties. On a previous occasion Netflix announced its decision to invest $50million in a Korean film titled, "Okja" directed by Bong Joon-ho.
While the content giant lists the Korean language as one of its official languages, just recently it began selling content in Korea.
Further Peters hinted at the possibility of the company looking to collaborate with leading technology giants in the region such as Samsung and LG as the executive said Netflix hopes to improve its streaming capabilities for the Asian audience.
Meanwhile, following the recent announcement by Netflix to launch in 18 Asian markets, a rival streaming outfit has emerged in Singapore from a leading media group, PCCW in Hong Kong.
The Asian content provider known as Viu aims to target fans of Korean variety shows and dramas, while promising subscribers multi screening options for the some of the region's latest releases, The Stacks reported.
Further it is reported that programmes streamed via the services provider will also have the option of viewing shows subtitled in Chinese and English.
Viu's Managing Director told the publication, "We're planning on adding Chinese, Taiwanese and Japanese content, and PCCW also produces our own content and we'll definitely have it on Viu."
In addition, shows on Viu will be made available within eight hours after the Korean TV broadcast, making it faster than other competitor streaming sites such as DramaFever, which allow streaming of Korean TV shows to fans in the United States.
Currently the Viu app allows users to download and watch shows offline, while bookmarking and viewing the progress of downloads are synchronised across devices for easier access.
The Viu app first launched in Hong Kong in Oct. 2015 and by Dec. 2015, it had recorded over 500,000 downloads, reports claimed.
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