Samsung previously confirmed that their Galaxy S flagship smartphone will feature an enhanced artificial-intelligence service. The Galaxy S8 will have a digital assistant called Bixby.
Following its latest controversy on their latest flagship smartphone the Galaxy S7, Samsung is now considering a hardware revamp for its next flagship smartphone. "We are developing a key major interface which will bring about a totally new paradigm; an open Al platform," GSM Arena quoted Samsung's Vice President Rhee In-jong as saying.
Currently, Galaxy smartphones need separate applications for users to order pizza or coffee. However, the new Al platform will enable users to do things directly without using different applications.
Meanwhile, latest internal prototypes of the premium Galaxy S8 includes a button on the side edge that would be used to launch the virtual assistant Bixby. Similar to Apple Inc.'s Siri, the prototype are not yet final and could be change.
After the embarrassing fiasco on their Galaxy Note 7 devices which damaged the company's brand, Samsung will have more time to tinker with their next generation devices. Until now, engineers still don't know what exactly caused the overheating of the Galaxy Note 7.
In a report by The Wall Street Journal, executives are now considering to the delay the announcement of the Galaxy S8. Stressing that the announcement of the upcoming flagship device could come as late as April, next year.
With that plan, it would break Samsung's tradition to unveil its newest top-of-the line Galaxy S smartphones in Barcelona tech showcase. However, a spokesman for Samsung declined to comment.
Delaying the launch somewhat highlight Samsung's efforts to ensure that the next product is a hit with consumers. With a company loss of more than $5 billion USD due to the Galaxy Note 7 issue, the tech giant is in dire need of a rebound.
Watch Samsung's Galaxy S8 preview below:
