Electronic Arts, developer and publisher of famous games like the "Battlefield" series, "Star Wars Battlefront," and "The Sims," lauded software developer Niantic for what they had done with the highly successful augmented reality game "Pokémon GO."
"As you can imagine, we are energized by the success of Pokemon Go," said EA CEO Andrew Wilson, as quoted by GameSpot. "We have tremendously strong brands that are unbelievably social in nature where we believe that participation at the community level through AR will heighten that experience."
Wilson said that "PokémonGO" is a great combination of old and new - an IP that has been known for roughly two decades and a new technology that lets gamers play on mobile devices.
He also mentioned that EA is known to have been working on virtual reality as well as augmented reality, and they have already revealed that they are working on VR for both mobile and console via the PlayStation VR, and it is something that they will continue to invest in.
"We've been working on some things for some time and will continue to work on those, and we'll be ready to launch them at a time where we think we can better engage communities through AR," he said.
In other "Pokémon GO"-related news, Niantic rolled out an update that removed the location feature, which was supposed to help gamers find Pokémon more easily.
"The original feature, although enjoyed by many, was also confusing and did not meet our underlying product goals," said Niantic said. "We will keep you posted as we strive to improve this feature."
Many gamers have been using other third-party tracking apps, but the company decided to those, leaving gamers wondering what to use to track Pokémon.
Yang Liu, one of the creators of tracking app Pokevision, wrote an open letter to Niantic about how the latter captured so many hearts through the AR game but, sadly, they "broke it all too quickly."
